So it begins - Australia’s first ever street wear trade show, Buffet. The cloudless, 34 degree day blasted ‘The Factory’ like a fan-forced oven, but as Coolio once said, “…if you can’t take the heat get your ass out the kitchen, we on a mission.”

After setting up the Deep Surface stand, i couldn’t help but sense an aroma of uncertainty on how this was going to pan out. Similar to a new restaurant opening - there’s the breakthrough ideas; having local and international chefs making an appearance, and actually cook; the domestic and foreign celebrities that are there to dine; and not forgetting the media coverage for popular blog sites, magazines and street press. Now there’s a recipe for high expectations, or are all these people simply hungry?

We definitely were! Served first was Jacky, Jackson and Aaron from Sup, Singapore. These guys are only up to their second range but are already pumping out their cut n sew tees, collared long-sleeves, hoodies and freakin’ denims. Not to mention bags, belts and bum bags. A very tight crew who are motivated and play their position very well. You have no choice but to make way for this brand. Sup crew knows how to party!

Next we had Nick (not pictured), Leewai, KC and James from FreshIn, Sydney, together with upcoming brand Thirteen Itches.

Trent from G-Shock introduced us to Jake from Lower (NZ) who has his brand stocked in 75 stores across New Zealand. With some really fresh apparel, people are gonna be copping some Lower gear when it hits our shores very soon.

Fellow Sydney-siders the Ones (who stayed at the same hotel as us) were very friendly and have a huge range to cater for pretty much everybody. Shout out to Junior, Tristan, Bryce, Marie, Rae & Thu.

Big ups to Andrew, Danny and Alex from Acclaim Magazine - monster event. Especially to Andrew Montell for his vision and desire for making an historical event possible! Masato, Lisa and Kelvin (rookie) for your focus, contribution and dedication to rep DS!

Frank Liew from Qubic (NZ)/hypebeast.com thanks for also dropping the knowledge - being Activators instead of Facilitators!

Simon Woody from Sneaker Freaker Magazine. Brent from True To Life Clothing/Zion Rising (Melb). Jules and Dwayne from Incase/UNDFTD. Taz and Twizm from Project4000. Andrew Crum from Moments of Truth. Niall Connor from Hypemuch. Not to forget another Sydney crew who didn’t exhibit but were still able to show plenty of support, new comers and new friends Plus.VI.One. And lastly, M.A.F.I.A.!

W7:C8:9B